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Which Instagram profile picture size is currently the most suitable? What Facebook formats do you need to know? Here you’ll find quick answers to these questions and have more time for content: We summarize the latest social media image sizes for Instagram, Facebook, Twitter, LinkedIn, TikTok and Co. for you. Also learn how to prepare images for your social media channels and achieve more reach faster.
Social media image sizes 2022: Why you should know them
You can reach your company’s fans with social media images. Provided you stick to the social networks’ guidelines on image sizes. One wrongly chosen image section is already enough to completely destroy the meaning of a motif. Each network has its own rules that you should know. Here’s your quick guide to social media image sizes 2022 for:
- YouTube
- TikTok
In a hurry? Jump straight to the end of the article in the table of contents for a quick overview of all formats.
What is the right Instagram image size?
Instagram loves square and only displays the Instagram profile picture in a circle. However, since this is displayed larger on desktop, we recommend 180 x 180 pixels as the image format. This way you are independent of the device. With square image formats, important objects belong in the center of the image if possible. If you work with templates, simply move the motifs into the visible area yourself. For your feed, you should consider an Instagram post size of 1080 x 1080 pixels if you like it square. Images in portrait format should ideally be 1080 x 1350 pixels, while in landscape format they should be 1080 x 566 pixels, but this is not recommended for Instagram. The same goes for videos: Choose an aspect ratio of 1.91:1 and 4:5, respectively. Horizontal videos are best in a 16:9 ratio, and the recommended image size for Instagram Stories is 1080 × 1920 pixels. You should also upload reels and Instagram videos in this size. The perfect cover image for your reel is 420 x 654 pixels. The cover of your Instagram Story highlight appears round. Choose 1200 x 1200 pixels as a suitable size. And for the placement of the motif, as always: center, please!
Checklist for the right Instagram format:
- Instagram profile picture: 110 x 110 px, better 180 x 180 px.
- Stories, reels, videos: 1080 x 1920 px
- Reel cover: 420 x 654 px
- Instagram image size in feed and carousel: 1080 x 1080 px (square), 1080 x 1350 px (portrait), 1080 x 566 px (landscape)
- Story cover: 1200 x 1220 px
- Video ratio: 1.91:1 or 4:5, horizontal videos: 16:9
Important image sizes for Instagram
What are the image formats for Facebook?
On Facebook, you show your business at its best – as long as the Facebook post format is right. Important elements are cover images and images for the timeline and link previews.
Optimize profile pictures, cover images and shared content for Facebook
The Facebook profile photo is displayed at 170 x 170 pixels on desktop, 128 x 128 pixels on smartphones, and 36 x 36 pixels as a thumbnail. Since the display is cropped in a circle, an image with a clear, centered focus is a good choice. Important information also belongs in the center of title images. Or you can arrange them with an offset to the page margin. Use the format 820 x 312 pixels for the cover image. For optimal display in the mobile version, it’s best to choose a size of 640 x 360, but 820 x 312 pixels remains your preferred choice. Event images, i.e. cover images for Facebook events, are displayed with 1920 x 1080 pixels. Shared images are best uploaded at 1200 x 630 pixels if you want them in 16:9 landscape format – Facebook displays them in the feed with a maximum width of 470 pixels and on your page with a maximum of 504 pixels. Friends and followers, however, have the option to enlarge images by clicking on them. Meanwhile, there are also shared images in 4:5 portrait format. For this you choose 1200 x 1500 pixels. Upload shared images with at least 500 x 630-714 pixels. Ideally, images of split links should have 1200 x 627 pixels, split videos 1200 x 675 pixels. Highlighted images look best at an image size of 1200 x 717 pixels. Social media image sizes for Facebook
Facebook formats for ads and stories
Ads have their own image sizes on Facebook: You set them best at 1080 x 1080 pixels. The carousel is a special case: Here you can enter up to ten images with 1200 x 1200 pixels each. Your Facebook Story looks especially good at 1080 x 1920 pixels. Attention: Facebook does not like text in images. Ad images in which text is recognized perform less well than photos with little or no text. If you’re not sure, have Facebook check your image directly for text ratio.
Your checklist for Facebook formats
- Facebook profile picture: 170 x 170 px, 128 x 128 px on smartphones
- Cover image: 820 x 312 px, mobile 640 x 360
- Event image: 1920 x 1080 px
- Shared images: 1200 x 630 px, 1200 x 1500 px
- Split videos: 1200 x 675 px
- Split links: 1200 x 628 px, aspect ratio 1.91:1
- Highlighted Images: 1200 x 717 px
- Story: 1080 x 1920 px
- Feed ads: 1080 x 1080 px, aspect ratio from 1.91:1 to 1:1
- Carousel: 1200 x 1200 px
What format to use for LinkedIn images?
Whether for networking, job searching, or thought leadership, LinkedIn is indispensable in the professional sphere. Your business will be even more successful with the right dimensions. These are the formats you should use for LinkedIn images:
- For the round profile picture of your company profile 300 x 300 pixels.
- The LinkedIn banner format is 1128 x 191 pixels, and a Hero Image is happy with 1128 x 376 pixels.
- Your content works best with a LinkedIn post image size of 1200 x 627 pixels.
- Format LinkedIn Stories at 1080 x 1920 pixels.
- Blog article leads on LinkedIn have a format of 744 x 400 pixels.
Social media image sizes for LinkedIn
The most important Twitter formats
The circular profile image on Twitter is displayed on the profile page with a diameter of 200 pixels, and in the timeline with only 48 pixels. When creating the image, make sure that the person, product or logo is centered and use the Twitter format of 400 x 400 pixels for the upload. Social media image sizes for Twitter The header offers more space: 1500 x 500 pixels is the size of the images displayed in this area. In the stream, uploaded media appear with 600 x 335 pixels. When enlarged, the platform displays photos with a maximum size of 1200 x 675. For your perfect in-stream image, we recommend 1200 x 675 pixels. Videos shine on Twitter if you share them at a resolution of 1200 x 1200 pixels.
Your Twitter checklist
- Twitter profile image size: 400 x 400 px
- Header: 1500 x 500 px
- In-stream image: 1200 x 675 px
- Videos: 1200 x 1200 px
The ideal dimensions for Pinterest
The profile image on Pinterest is also circular. In the profile it is displayed at a size of 106 pixels, and on the rest of the platform it is 40 pixels in diameter. We recommend you use a size of 165 x 165 pixels. You are flexible with the sizes for your pins. Generally, 1000 x 1500 pixels is a good size for a portrait pin image or carousel pin, or 1000 x 1000 pixels for a square pin. Image sizes for Pinterest videos upload with an aspect ratio of 9:16, 4:5 or 2:3 and your story pin with 1080 x 1920 pixels. Your pinboard cover works best with 600 x 600 pixels and your cover image with 1440 x 810 pixels.
Your Pinterest checklist
- Pinterest profile image: 165 x 165 px
- Header: 1440 x 810 px
- Pinboard cover: 600 x 600 px
- Pin: 1000 x 1500 px or 1000 x 1000 px
- Story pin: 1080 x 1920 px
Image sizes for your YouTube channel
Your company’s YouTube channel, just like all other social media channels, deserves a profile picture that you ideally upload with a size of 800 x 800 pixels. It is displayed with a diameter of 98 pixels. You also draw attention to your channel with a banner image, for which you have 2048 x 1152 pixels available.
Your YouTube checklist
- YouTube profile picture: 800 x 800 px
- Displayed profile image size: 98 x 98 px
- Formats: JPG, GIF, BMP, PNG
- Banner image: 2048 × 1152 px, aspect ratio 16:9, file size max. 6 MB
- Banner safe area (for texts and logos): 1235 × 338 px
TikTok: Image format and video size
Every month one billion users are on TikTok. Showcase your company’s profile with the right formats:
- TikTok profile picture: 200 x 200 px.
- Videos on TikTok: 1080 x 1920 px (9:16)
How to prepare social media files
No matter what social media channels you use: With the right preparation, creating new social media formats and content is a breeze.
- Produce images for Facebook and the like directly in the right social media format. That way you’re guaranteed nothing is cut away.
- Create templates according to our size specifications, for example in Photoshop.
- Optimize an image for Facebook or Instagram by opening the corresponding template and resizing the image to the into the right format format.
- Make sure that the core message of the graphic is preserved – for this, important elements must be in the visible area.
- Save one one version for each platform for example in pixx.io.
- The pixel density should be 72 dpi so that the image is of good enough quality for the web and the file size doesn’t slow down your loading time. Learn what pixel density is and why it doesn’t really matter on the web.
Expert tip: pixx.io is your central repository for all social media posts, easily accessible by everyone on your team. Here you can also easily set templates for the right cropping. Download images instantly in the right format, without worrying about the right social media image sizes.
A quick overview of all ideal image formats for social media
- Profile picture: 180 x 180 px
- Stories, reels, videos: 1080 x 1920 px
- Reel cover: 420 x 654 px
- Feed and on carousel: 1080 x 1080 px (square), 1080 x 1350 px (portrait)
- Story cover: 1200 x 1220 px
- Video ratio: 1.91:1 or 4:5, horizontal videos: 16:9
- Profile picture: 170 x 170 px, 128 x 128 px on smartphones
- Cover image: 820 x 312 px, mobile 640 x 360
- Event image: 1920 x 1080 px
- Split images: 1200 x 630 px, 1200 x 1500 px
- Highlighted images: 1200 x 717 px
- Feed ads: 1080 x 1080 px, aspect ratio from 1.91:1 to 1:1
- Carousel: 1200 x 1200 px
- Profile image: 300 x 300 px
- Banner: 1128 x 191 px
- Hero Image: 1128 x 376 px
- Post Image: 1200 x 627 px
- Stories: 1080 x 1920 px
- Blog article lead: 744 x 400 px
- Profile picture: 400 x 400 px
- Header: 1500 x 500 px
- In-stream image: 1200 x 675 px
- Videos: 1200 x 1200 px
- Profile picture: 165 x 165 px
- Header: 1440 x 810 px
- Pinboard cover: 600 x 600 px
- Pin: 1000 x 1500 px or 1000 x 1000 px
- Story pin: 1080 x 1920 px
Youtube
- Profile picture: 800 x 800 px (displayed size: 98 x 98 px)
- Formats: JPG, GIF, BMP, PNG
- Banner image: 2048 × 1152 px, 16:9, max. 6 MB, safe area: 1235 × 338 px
TikTok
- Profile image: 200 x 200 px
- Videos: 1080 x 1920 px (9:16)
Social media files in business: Less stress, more time
The more photos, graphics and templates companies use, the faster they lose track of them. If several colleagues, departments and even external parties access the data, an image management like pixx.io is worthwhile. Especially marketing teams work around the clock with many different media files. They can’t afford to waste a lot of time searching for files, emailing them back and forth, and complex folder structures. pixx.io stores images, videos, graphics, audio recordings and more in a central media pool that all users can access at any time and find, organize and share media files much faster. Integration with Photoshop, InDesign and other applications speeds up the entire media workflow.
Sabrina
Sabrina writes for pixx.io about everything that keeps you busy in your daily work and helps you to master challenges in content and social media marketing, image formats or compliance. For complex topics, it prepares the knowledge of media and legal experts for you in an understandable way.
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